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Funnel chart

Show how many people make it through each stage.

When to use a funnel chart

Use it for sales pipelines, sign-up journeys and recruitment: anywhere people drop out step by step.

How to make one

  1. Paste your data into the Data box, or upload a CSV. The example shows the columns it needs.
  2. Add a title, subtitle and source under Text.
  3. Pick colours, a font and a size under Style: 16:9 for slides, 1:1 for WhatsApp and LinkedIn, 4:5 for Instagram posts, 9:16 for Stories, Reels and TikTok.
  4. Press Play to animate it, or Present to show it full screen.
  5. Press Share & export. On a phone, send the image, an MP4 video of the animation or a link straight to WhatsApp, Instagram, TikTok or LinkedIn. On a computer, copy it into your slides or download a PNG, SVG or PowerPoint file.

Everything runs in your browser. Your data isn't uploaded anywhere, and your last chart is remembered on this device.

Questions about the funnel chart

What data do I need for a funnel chart?

Two columns: a stage, then a number. List the stages in order, from the widest to the narrowest. Paste it from Excel or Google Sheets, upload a CSV, or connect a live Google Sheet.

When should I use a funnel chart?

Use it for sales pipelines, sign-up journeys and recruitment: anywhere people drop out step by step.

What's the most common mistake with a funnel chart?

Stages out of order. List them from first to last; the chart reads top to bottom.

Can I animate it, download it or put it in PowerPoint?

Yes. Press Play to animate it, record an MP4 or GIF, or download a PNG, SVG or PowerPoint file. In PowerPoint it's added as a high-resolution image. It's free, with no sign-up.

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